How to access Facebook Ads manager from new Facebook layout (Meta for Business)
Facebook for Business is now Meta for Business.
You’ll notice some changes over the next few weeks, like updates to our design and more content on how your business can leverage our technologies to explore the metaverse, which will include exciting adventures in AR and VR.
Facebook and Instagram’s free tools to help build your online presence:
- Create a Page or profile for your business
- Communicate with followers using posts and stories
- Meet customers and business owners in Groups
Why run ads on Facebook & Instagram?
Ads help your customers find you.
Facebook and Instagram ads can help you find your people:
- Meet new customers where they are
- Reach audiences interested in your business
- Increase your sales or book more clients
Major Facebook Ad changes in 2022:
In January, 2022 Meta remove Detailed Targeting options that relate to topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation. Examples include:
- Health causes (e.g., “Lung cancer awareness”, “World Diabetes Day”, “Chemotherapy”)
- Sexual orientation (e.g., “same-sex marriage” and “LGBT culture”)
- Religious practices and groups (e.g., “Catholic Church” and “Jewish holidays”)
- Political beliefs, social issues, causes, organizations, and figures