Looking for a content marketing checklist?
Content marketing is one of the most effective ways to promote small business. However, it can be difficult to come up with creative content that will appeal to the audience. With the help of an content calendar and a content marketing checklist, you can let your creativity run wild and still produce engaging content for social media ads.
Content marketing is the promotion of products and services using sought-after content.
It emphasizes creating and distributing valuable and relevant content to attract and retain a clearly defined audience. It’s an effective way to foster customer relationships, develop trust, increase online visibility, generate leads, create brand awareness, and ultimately sell more products or services.
When it comes to advertising on social media, there are many different approaches towards content marketing that a business can take to reach its specific business objectives.
How you advertise on social media depends on what you hope to achieve with your ad campaign. For example, if you are looking for new followers then you may want to use a more promotional approach with images of people using your product or service in order to evoke emotions in the viewer. On the other hand if you are trying sell something then you would want highlight the value of that particular product or service.
Content marketing is a vital part of a company’s marketing strategy in 2022 and beyond.
Many industry experts recommend that business should see themselves as content creators more than anything else. Content marketing is not just creating content and posting it everywhere online. It is an entire strategic approach to content mapping that allows you to attract and engage with your ideal customer or audience group and ultimately lead to better and more profitable customer actions.
What strategies should you be using to take your brand to the next level in 2022?
Key areas within this content marketing checklist include:
- Improving your online reputation: Managing your brand’s reputation
- Analyzing competitor tactics: How to find inspiration from what rivals are doing
- Find the best content topics: Using the Topic Research tool to identify key trends
- Creating SEO-friendly content: Implementing keywords and managing content length and readability levels
- Find your best-performing articles: Auditing your content to discover what posts are successful
This e-book supplied by our good friends at SEMRUSH explore the 25 content marketing tips you really should be implementing this year to help to push your brand ahead of the field.
The value of a good content marketing strategy
- Can increase your traffic by 55%
- Create 97% more backlinks
- 13x more likely to generate ROI
- Cost 62% less than traditional marketing
An effective Content Marketing strategy has four core elements:
brand positioning,
owned media value proposition,
business case,
and
strategic plan.
Your content marketing strategy should include questions like:
- Who are your ideal customer?
- What products and services are they looking for?
- What problems does your product or service solve?
- How can you highlight your brand personality?
Your strategic content also has to take into consideration the stage of the buyer cycle:
- Awareness
- Consideration
- Decision making
- Retention
- Advocacy
Use this checklist below to guide your in making the most out of your content marketing.
SEMRUSH offers also many other tools and resources, like this showing how you can grow your visibility, just click on the banner to find out more.
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