The latest Instagram Features and News
Instagram introduced a handful of Reels features, including a new 90-second length (up from 60 seconds), the ability to import your own audio, and access to interactive stickers.
Perhaps most exciting, though, is new grid pinning. The function,lets users pin up to three photos or videos to the top of their profile. Simply tap the three dots next to your favorite posts to put them front and center on your grid.
Grid Pinning
Instagram has started testing a new feature that allows users to pin certain pics on their profiles.
If your account has the feature, you should see a Pin to your profile option when you tap the three dots on the top right of a photo. It’ll then appear on your grid with a pin icon. Tap the three dots again and select Unpin from your profile to remove it.
You are able to pin up to 3 posts to the top of your grid.
What Instagram Posts to Pin
- Look for the most engaging content first.
- Have a look at your Instagram Account Insights to determine which posts that would be.
- Make sure the pinned posts represent your brand or business in the best possible light. Some times the most engaging content isn’t always the most valuable content for your brand, so its up to you to make that distinction what will be best for your business.
View account insights on Instagram
You can use Instagram insights to learn more about your account’s followers and performance. You can also view insights on your audience’s engagement with specific posts, stories, videos, reels and live videos. If applicable, insights and metrics about your account include paid activity as well.
- Go to your profile.
- Tap the Insights action button.
- You can also go to
in the top-right corner and tap Insights.
- Tap the metrics under the Overview section or specific content you’ve shared for a more detailed breakdown.
If you need help managing Instagram for your business, I would be happy to help just contact me.
Looking for more resources:
How to Build a Brand with Instagram